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Social Style is all about

who you are with others

What is it?

SOCIAL STYLE is the world’s leading Behavioral Style model. It has been used by thousands of organizations to improve leadership performance and sales results. 


SOCIAL STYLE is powerful because it’s easy to understand and easy to apply with others. It makes your relationships more effective. Years of research into workplace success have shown that people are one of four SOCIAL STYLEs, each with their own preferred way of acting, thinking and making decisions. Understanding those preferences allows you to determine the best way to interact with anyone.

Each Style represents itself through people’s daily interactions. At surface level, each Style is closely linked to whether an individual tends to assert himself or respond to others in social settings, and whether he tends to display emotion or secure control in group settings.

Why is it valuable?

Because SOCIAL STYLE is based on observable behavior you can quickly identify a person’s preferences and make informed choices to make that person comfortable. This ability to moderate your behavior is what we call Versatility.


The SOCIAL STYLE Assessment measures Versatility and its sub-components so learners can understand their strengths and weaknesses when working with others. And SOCIAL STYLE training teaches specific techniques to improve Versatility with people of each Style.

The Archetypes


People with an Analytical Style are typically described by others as quiet, logical and sometimes reserved.


They tend to appear distant from others and may not communicate with them unless there is a specific need to do so.

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People with a Driving Style are seen by others as active, forceful and determined.


People with a Driving Style are direct.


They initiate social interaction and they focus their efforts and the efforts of others on the goals and objectives they wish to get accomplished.

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People with an Amiable Style openly display their feelings to others.


They appear less demanding and generally more agreeable than others.


They are interested in achieving a rapport with others who often describe them as informal, casual and easy going.

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People with the Expressive Style tend to be more willing to make their feelings known to others.


They can appear to react impulsively and openly show both positive and negative feelings.


They are typically described by others as personable, talkative and sometimes opinionated.

>> Learn More

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