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Personality Type is all about

how you make decisions

What is it?

PERSONALITY TYPE seeks to help you understand the essence of seemingly random variation in the behavior is actually quite orderly and consistent, being due to basic differences in the ways individuals prefer to use their perception and judgment.

Perception involves all the ways of becoming aware of things, people, happenings, or ideas. Judgment involves all the ways of coming to conclusions about what has been perceived.


If people differ systematically in what they perceive and in how they reach conclusions, then it is only reasonable for them to differ correspondingly in their interests, reactions, values, motivations, and skills.

Why is it valuable?

When you understand your PERSONALITY TYPE, you can approach your own work in a manner that best suits your style, including: how you manage your time, problem solving, best approaches for decision making, and dealing with stress.


Knowledge of type can help you better understand the culture of the place you work, develop new skills, understand your participation in teams, and cope with change in the workplace.

The Archetypes


The MODELER tends to create what the ARCHITECT designs.  They like to get their hands dirty and create rather than draw.


They should pay attention to the ARCHITECT's requirements.


The ARCHITECT likes to design the future and view what the other archetypes create.  Generally considered an "idea guy."  they should pay attention to the MODELER's abilities.


The RALLIER likes to "rally the troops" behind a cause.  They are the first one to engage and make sure everyone is focused on the cause. 


They should pay attention to the AMBASSADOR's ability to communicate between the quadrants.



The IMPLEMENTER likes to take the design and make it happen, hands on. 


They tend to dive in and start building. 


They should listen to a DESIGNER and a PLANNER before starting to build.


The BINDER keeps everyone together.  Like eggs in a cake or the cover on a book, the BINDER is the glue that keeps the group together. 


They need to pay attention to the IMPLEMENTER's ability to act.

The ADVOCATE defends others.  Like a lawyer, the ADVOCATE tends to help others with their decision making process.


They need to pay attention to the ARCHETECT's design ideas and notice some ideas might be wrong.


The AMBASSADOR creates links between disparate members of a group. 


They should try to bridge the gap between the build/design and serve/coach. 


They should pay attention to the PLANNER to focus on tasks.


The PLANNER likes to plan the next move in the build process. 


They are very process-oriented and like to see whole process before diving in.

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